From A Side Hustle To Raising A Seven - Figure Investment With Mompreneur And Citron Founder Sara Chemmaa Artwork

Women Power Podcast with Wafa Alobaidat

A podcast for ambitious women based in MENA. Each week on the Women Power Podcast you will hear honest, vulnerable, authentic conversations from inspiring women. These women will share their experiences and stories into what it takes to build a successful business and career. The podcast will share insight and inspiration to which will allow you to achieve your highest potential. A subsidiary platform to Women Power Summit developed by Obai & Hill.

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Women Power Podcast with Wafa Alobaidat

From A Side Hustle To Raising A Seven - Figure Investment With Mompreneur And Citron Founder Sara Chemmaa

July 20, 2022 • Wafa Alobaidat

In this episode with Sara Chemma, we dive into her entrepreneurial journey as the Founder of Citron, a brand cultivated to fulfill the needs of mothers and their children. As a mompreneur she recognized the region’s need for sustainable and innovative leakproof lunch boxes that led her to switching her career path from co-heading MBC ventures to sowing the seeds for Citron. She talks about the expansion of Citron over the years and her personal funding strategy.

Sara Chemmaa is the CEO and Founder of Citron, a Dubai based brand that creates and supplies innovative mealtime products to families. Inspired by her own children’s needs, Sara founded Citron in 2017 after she identified a clear need in the market for stylish and leakproof lunch boxes. Previously Sara co-headed MBC Ventures and was a senior team member of MBC Group Strategy & investment team in Dubai. She also worked as a Management Consultant at McKinsey & Company and was an investment banker with Societe Generale.