In this episode, Lulwa Alhabshi throws light on the crucial aspect of a sportswear brand that meets the needs of the arab world. As an architect herself, she used the concepts of architecture to amp up the game in the sportswear arena by launching her own brand- Morf. Morf Athletics, as Lulwa sharess, is a brand that focuses on consumer needs and their products are specifically crafted according to their interests and preferences. She also talks of the importance of a healthy lifestyle and how being the best version of yourself is what inspires others to be the same. Tune in to the episode to know more about Lulwa’s inspiring journey discovering her true passion, MORF!
Lulwa Alhabshi, an architect on a mission to build the number one activewear brand built out of the middle east known as Morf Athletics. She aims to create a consumer centric brand that is focused on middle eastern everyday athletes achieving their goals by creating timeless re-engineered technical apparel that caters to the climate and culture we live in.